Smart’s “Who Wore It Better” Twitter Campaign Turns Selfies Into Custom Cars

@smartcarUSASmart USA, the subsidiary of Mercedes Benz behind the fuel efficient Smart Car, has launched a Twitter campaign asking followers to tweet pictures of themselves donning their most favorite looks for a chance to win a MotoX smartphone.

According to yesterday’s Tweet from @SmartcarUSA, followers who tweet the brand a picture of themselves with the hashtag #SmartWrapMe will be entered into a contest to win one of eight MotoX phones. Even better, they get a reply tweet with their picture side-by-side an image of a wrapped Smart Car dressed to match.

The contest ends tomorrow at 5:30 p.m. EST, with eight randomly selected winners awarded a MotoX phone. So far the campaign has generated over 30 Tweets with pictures attached.

Smart USA has responded by Tweeting a number of  “Who Wore It Better” Smart Car match-ups on their @SmartcarUSA Twitter feed:


It’s a clever campaign, and the contest participants appear truly engaged, but the real measure will be how many Twitter followers @SmartcarUSA earns between now and the contest’s end. With just over 9,000 followers, the brand has plenty room to grow on Twitter compared to its more than 128,000 Likes on Facebook.

Related Topics: Channel: Social Media Marketing | Creative Of The Day | Twitter: Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.


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  • TheeDesign Studio

    What a cute idea! Too bad we didn’t hear about this until now. We actually have a TheeDesign wrapped Smart Car!


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