Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat.

August smartphone share

On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed.

These data also don’t reflect the release of the iPhone 5s and 5c.

August OS share

The most interesting part of the report are the data on app and mobile web usage.  They show that Facebook remains the top mobile app but that in the aggregate Google sites and apps reach more than 92 percent of the US smartphone population.

top mobile apps August

In the wake of Twitter’s S-1 it’s interesting to see that Twitter is not a top 10 app or mobile site. That either signals challenges ahead or, if you’re an optimist, suggests that there’s stil lots of room for growth.

Another surprise is AOL’s top 5 status in terms of reach.

Related Topics: Apple: iOS | Channel: Mobile Marketing | Facebook: Mobile | Google | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • STMX

    Because they have different business models, Google services are mostly available on iOS…so there becomes very little that is exclusive to Android. Some things may not be default settings on iPhones but basically you can get everything Google on an iPHone but you wont get Apple features whether its their 3D maps or Siri on any Android.

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