Apple + Android Combine For 92 Percent Of Smartphone Market

Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market […]

Chat with MarTechBot

Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed.

Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share.

comscore smartphone market share June

Android remained the top mobile operating system, with 52 percent of the US smartphone market while the iPhone gained nearly a point. ComScore also reported a 0.1 percent gain for Windows Phone (any positive movement has got to be welcome).

smartphone market share june by OS

Nielsen’s figures (below) are almost identical, with Android capturing 52 percent of the market and the iPhone at 40 percent market share.

Nielsen US smartphone share

Source: Nielsen

According to comScore 59 percent of US mobile subscribers owned smartphones in June. Nielsen says current smartphone penetration in the US is 62 percent.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for marketers.