SMX East Keynote: Richard Alfonsi Of Twitter, On “Now Moments”
Twitter has turned into a global chat room where everyone seems to be talking about everything to everyone. Many different “conversations” happen simultaneously, plus there are particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once.
I’ll be talking more about this phenomenon, and how marketers can tap into it and “now” moments, with Richard Alfonsi, Twitter’s vice president of global online sales, during a keynote conversation at our SMX East conference in New York City this Oct. 1-3.
We’ll cover everything from the new way Twitter allows people who are watching particular TV shows to be targeted with messages to how trending data may help marketers understand conversations they might be part of.
Before joining Twitter, Alfonsi was vice president of global online media sales for Google, so he’s especially full of insight about how search marketers can approach the social platform of Twitter.
Be sure to register for SMX East by the end of this week to get the best rate on the show. In addition to the keynote, we have over 50 great sessions in all areas of search marketing that you won’t want to miss.
(Some images used under license from Shutterstock.com.)
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