Marketing analytics technology provider Networked Insights is releasing an enhancement to its social data platform SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across 22,000 dimensions, including age range, location, gender, psychographics, life stage, interests and preferences.
Networked Insights claims its platform enables brands to “segment and understand audiences” based on the company’s social data classification system that determines consumer details not specifically stated in social profiles:
Our comprehensive real-time classifier platform introduced today includes advancements like a unique Age classifier that analyzes 2,000 dimensions of social data to accurately determine the age range of consumers, even if they have not explicitly stated it.
“We have built a consumer taxonomy that classifies consumers in a unique way,” said Networked Insights CTO Brad Burke, “One that allows brands to use implicit and explicit knowledge from millions in real-time to drive more effective marketing decisions.”
In an email to Market Land, Networked Insights PR manager Dave Stuzzi said brand marketers can use SocialSense to, “Zero in on whichever group they want, from broad consumer groups like moms, millennials, and Midwesterners to specific groups like beer drinkers, athletic millennials, eco-friendly travelers and frugal baby boomers.”
The following video from the analytics technology company offers a firsthand look at how SocialSense charts social data: