Social Login Shares Saw Little Change In Q2, Janrain Says

After a couple quarters of gains, Google’s share of social logins across the Web flattened in the second quarter of 2013.

Similarly, Facebook’s share of social logins also flattened during Q2. But that’s a better sign for Facebook, because it had seen its share of social logins drop for two quarters in a row.

According to Janrain’s latest quarterly report, Facebook still holds 46 percent share of social logins and Google is still second at 34 percent.

Q2-2013-Social-Login-Preferences

And the folks at Janrain must’ve had an easy time putting that chart together, because it’s pretty much exactly the same as the chart from Q1 2013.

Q1-2013-Social-Login-Preferences

As always, social login preferences can differ based on the type of site being visited. LinkedIn is a popular option on B2B sites, for example. Janrain’s blog post has several additional graphs showing login preferences for retail, media, entertainment and other niches.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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