• Seth Stuck

    Great article! I especially liked this bit: “High engagement numbers are meaningless unless they eventually contribute to the revenue.” – or, I would add, to whatever your organization’s priorities are. And I wouldn’t exactly say they’re “meaningless,” but you’re certainly correct that too many social media practitioners confuse priority of effort relative to goals vs. means.

    Just started a new digital comms. program for a state entity here in Georgia and our strategy, in the first year of our online outreach program, has been to have a measurable, net positive impact on business growth/awareness, customer and employee engagement, and customer satisfaction. Our metrics suggest we’ve accomplished that, so far. But it gets much more granular from here, as we move to scale out KPIs for each of our divisions’ communication efforts – and then also attempt to use this previous year’s baseline data to project realistic, meaningful, tangible “goal posts,” tied to each division’s priorities for the FY to come.

  • http://www.warrenlee.org/ Warren Lee

    Very well said.

  • praveenkumar

    It’s true high engagement numbers are meaningless unless they eventually contribute to the revenue. thanks for given a valuable information

    B.praveen
    http://www.dialuz.com