• http://www.brickmarketing.com/ Nick Stamoulis

    I’m still waiting for the perfect all-in-one social media marketing tool. It hasn’t arrived yet but existing platforms are getting there. 

  • http://twitter.com/CandaceMarks Candace Marks

    Nick- Agreed that the perfect tool isn’t there yet, but native social tools do a good job of measuring in-channel. The challenge is in making unstructured social data useful and actionable on the open web to inform display, email, CMS, and CRM programs. 

  • http://twitter.com/jimewel Jim Ewel

    Candace, great article, and thanks for the mention of Agile Marketing. We just posted the Agile Marketing Manifesto today at http://www.agilemarketingmanifesto.org. It’s a work in progress, and would love to have your thoughts on it.