It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above.
“As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge,” comScore concluded.
The mobile-desktop balance of time spent by U.S. users in December 2013 on Facebook was 68%-32%. On Twitter it was 86%-14%. Pinterest checked in at a no-doubt tablet-skewed 92%-8%. Only on LinkedIn and Tumblr did users spend a majority of their time on the desktop sites.
Mobile-native networks such as Instagram and Vine, which have token desktop presences, and mobile-only Snapchat were of course even more mobile-skewed and comScore singled out their growth as platform dependent. “All are examples of ‘mobile-first’ social networks, for which cameras enable the content creation experience and for which the devices also work well for content consumption and interaction,” the report stated. “With smartphones facilitating simple but compelling content creation, they provide the fuel that has led to high intensity interaction and supercharged the growth of these platforms.”
Also of note, only Facebook had a high percentage of cross-over users among its unique visitors in December with 75.8 million accessing the site on multiple devices, compared to 51.1 million desktop only and 41 million mobile only. Here’s the chart:
You can download the full report here: 2014 U.S. Digital Future in Focus