On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart

timespent

It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above.

“As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge,” comScore concluded.

The mobile-desktop balance of time spent by U.S. users in December 2013 on Facebook was 68%-32%. On Twitter it was 86%-14%. Pinterest checked in at a no-doubt tablet-skewed 92%-8%. Only on LinkedIn and Tumblr did users spend a majority of their time on the desktop sites.

Mobile-native networks such as Instagram and Vine, which have token desktop presences, and mobile-only Snapchat were of course even more mobile-skewed and comScore singled out their growth as platform dependent. “All are examples of ‘mobile-first’ social networks, for which cameras enable the content creation experience and for which the devices also work well for content consumption and interaction,” the report stated. “With smartphones facilitating simple but compelling content creation, they provide the fuel that has led to high intensity interaction and supercharged the growth of these platforms.”

mobile first

Also of note, only Facebook had a high percentage of cross-over users among its unique visitors in December with 75.8 million accessing the site on multiple devices, compared to 51.1 million desktop only and 41 million mobile only. Here’s the chart:

comscore

You can download the full report here: 2014 U.S. Digital Future in Focus

Related Topics: Channel: Social Media Marketing | Social Media Marketing

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



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  • Timothy Batwolf

    At least 3 of those social networks are for the most part mobile only to begin with. They either started as a mobile only service or their usage scope is outside of the desktop. Instagram is a good example, you can use Instagram via a web browser on a desktop but the whole network is based around taking pictures with your mobile device and posting them from there. Similarly with Vine and Snapchat.

    I do have to give it to the data however that there is no doubt that the proliferation of the smartphone helped to get people on the net and using these social networks that would otherwise no be bothered to get behind a computer.

  • Asbo Joe

    For the newer generations their first “PC” – personal computer – is a mobile.

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