Social Media Via Google Glass: Florida Agency Has An App For That

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)

A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts.

Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos — for use across multiple social networks.

When it’s finished, the app will allow “a large number of hotel/destination employees (across multiple departments) … to capture compelling images, video and anecdotal experiences with no interruption of their regular duties.” Those images will be sent to the hotel’s social media team for review, and accepted content will be automatically posted to Facebook, Twitter, Google+, Instagram and LinkedIn.

There are, of course, some obvious potential privacy issues when hotel employees begin taking photos and videos that may include hotel guests’ faces. Tambourine’s Dave Spector says the company is well aware of those concerns.

“Until privacy laws and social etiquette of Glass usage evolves further, we do not intend to publish clearly identifiable images of guests,” Spector told me via e-mail. “There will be sensitivity training from us and the hotel before launch.”

Tambourine handles the digital marketing for more than 100 hotels worldwide, but no chains. Spector says the agency plans to start testing Glass in some “beta” properties in Q3 of this year.

Related Topics: Channel: Social Media Marketing | Google: Glass | Social Media Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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