As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites:
This number skews slightly toward women as 74% of online American women use networking sites versus the 70% of men. The Hispanic demographic leads the way in social networking with 80% of online Hispanics using social networking sites compared to 75% of the “Black, Non-Hispanic” group and 70% of the “White, Non-Hispanic” group.
Social networking adoption rates of seniors 65 and older have tripled in the last four years, up to 43% from 13% in 2009. However, the 18-29 demographic still leads the way with 89% of users on social networking sites:
For more information see the full report from Pew Internet.