Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth

Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announcedspreecast-logo the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices.

Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with customers. The Wall Street Journal features a weekly Spreecast for entrepreneurs called The Accelerators. The LA Times has been using Spreecast to cover breaking news. ExtraTV hosts several Spreecasts including “Idol Chatter” in which they interview “American Idol” contestants.

The guys at RevZilla use Spreecast to run contests and connect with and increase their fan base. Prince’s band, 3rd Eye Girl announced their 2013 tour via Spreecast.

RevZilla Spreecast

This first version of the iPhone app allows users to watch live or archived Spreecasts and to participate by using text-based chat, asking questions, and sharing on Facebook and Twitter.  The company is working on a future release that will allow mobile users to join on-camera using their iPhone’s.  The company also plans to have an Android app and tablet apps in the future.

Spreecast founder and CEO, Jeff Fluhr, told me the company also has revenue growth plans that will start to roll-out next month. The plans include video ad serving, which will be run on a revenue share basis with the content creators. Fluhr says media companies have been requesting the ability to monetize their own content through service.

Related Topics: Channel: Video | Video

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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