• keaner

    yeah no thanks, these guys cant even keep their data safe, or does no one remember the hack?

  • http://dragonsearchmarketing.com/ Ric Dragon

    But Keaner – WHAT data are you afraid of having stolen? It’s an open social media platform, yes?

  • http://www.TrafficGenerationCafe.com/ Ana | Traffic Generation Cafe

    What concerns me about changes like that is the investment of time people might put into a certain feature, like LinkedIn Answer, just to see it gone in the future.

    I do understand that every platform needs to adapt, adjust, and evolve, but it also reminds me that there’s really only one platform we should REALLY invest into: our own sites.

    Anything else should be viewed as a vehicle to drive traffic back to our businesses.

  • http://dragonsearchmarketing.com/ Ric Dragon

    I do agree with you, Ana, that your own site should be the center hub of the circle – but the promise of these major social platforms is that they enable you to make connections that otherwise might not be feasible. So – I’m not sure that I would only REALLY invest on our own sites – but spread out that love.

  • http://twitter.com/GregEMartinez Gregorio Martinez

    They had 6.4 million unsalted password hashes stolen so I’d be afraid about that data being stolen for one. Especially since most people use the same password for many different platforms.

  • http://www.facebook.com/psonnier Paul Sonnier

    Thanks for one of the better analyses of LinkedIn, Ric.
    I was hoping you would have expanded on groups and content, however, as I curate a 15,000+ member group named Digital Health. It provides quite a bit of accretive value to the LinkedIn ecosystem. In fact, it provides value beyond LinkedIn by catalyzing digital health innovation and adoption around the globe.

  • http://dragonsearchmarketing.com/ Ric Dragon

    Thanks, Paul. You’re right – and I need to spend more effort really looking at groups. The groups I’ve been a part of aren’t as robust as the one you describe – so my view has been skewed a bit. Thanks for the readjustment.

  • http://twitter.com/dinomaiolo David Dino Maiolo

    I’ve written several blog posts over the years on the “uselessness” of Linked In. It was an interesting idea to develop a social network for business, but what Linked In never got until now, was that business is based on relationship and trust, not unfamiliar market connections. It was so disappointing to watch a platform with so much potential continue to be so useless. Businesses were much better off using Facebook to draw customers.

    I’m pleased to see this changing and have had a new Linked In blog post on my to do list for some time now. Glad to read this one.

  • http://twitter.com/jludike John Ludike

    Purely from Resourcing perspective we have benefited tremendously from LinkedIn in having reduced time to fill, cost to fill and quality of hire as domino effect from internal referals with LinkedIn has been great. We also use platform to great effect to support other collaboration and knowledge sharing/mangement initiatives.

  • http://dragonsearchmarketing.com/ Ric Dragon

    All of the major social platforms have been guilty of making large sweeping changes without testing. Let’s face it – there is no rulebook for the making a large social platforms. They’re all learning on the job.

  • http://dragonsearchmarketing.com/ Ric Dragon

    Thanks, David – much appreciated!

  • http://dragonsearchmarketing.com/ Ric Dragon

    Sounds like a great case study!

  • Sharon Doyle

    I just opted out of a group because of that
    very same problem. I didn’t join the group to be bombarded with ridiculous weight loss offers and cell phone upgrade offers.

  • keaner

    eeeeexactly, the fact that ANY company doesn’t salt there passwords says more about the company then press or PR ever could. Ric get it now? :)

  • keaner

    “All of the major social platforms have been guilty of making large sweeping changes without testing” I can only assume this is some attempt at humor. Wow

  • http://www.facebook.com/psonnier Paul Sonnier

    Ric, Unfortunately, I think the experience you’ve had with LinkedIn groups is the norm. While my group and my efforts with it have received media coverage, including Forbes, Huffington Post, and VentureBeat, plus a quote in Scientific American (https://www.wirelesshealthstrategies.com/Recent_Media.html), I think what I’m doing is anomalous, so don’t feel bad for missing it. In that sense, it may not even be noteworthy in a review of LinkedIn since most groups aren’t delivering in the same way. I’m not trying to brag, but I do put a lot of work into what is a fundamentally a social entrepreneurial endeavor.