Graphic: Speed Of Social Video Sharing Has Nearly Doubled In 12 Months


It only seems like the world is spinning faster. It’s actually slowing down, imperceptibly.

The speed of video sharing, on the other hand, is accelerating rapidly according to a report by the social video marketing company Unruly.

In April of 2013, Unruly benchmarked video sharing by brands and found that about 25% of shares happen in the first three days after publishing. Now the three-day rate has jumped to 42%.  Also Unruly reports: “The average number of shares on the day following launch, when the most shares usually happen, has also almost doubled from 10% to 18% over the last 12 months, while shares in the first week have also risen from 37% to 65%.”

Here’s how the trend looks in graphic form:

SDCyearchart FINAL

So what does it all mean for brands and businesses trying to get their videos noticed? For starters if you aren’t fully optimizing your videos, take a spin through YouTube’s Creator Playbook for tips.

And if you want professional help, you can hire a company like Unruly, which today announced that it is adding the ability to place skippable pre-roll ads within its Unruly Activate platform.

(Stock image via Used under license.)

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Video


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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