Kick off each Monday with the best news and ideas in social media.
Graphic: Speed Of Social Video Sharing Has Nearly Doubled In 12 Months
It only seems like the world is spinning faster. It’s actually slowing down, imperceptibly.
The speed of video sharing, on the other hand, is accelerating rapidly according to a report by the social video marketing company Unruly.
In April of 2013, Unruly benchmarked video sharing by brands and found that about 25% of shares happen in the first three days after publishing. Now the three-day rate has jumped to 42%. Also Unruly reports: “The average number of shares on the day following launch, when the most shares usually happen, has also almost doubled from 10% to 18% over the last 12 months, while shares in the first week have also risen from 37% to 65%.”
Here’s how the trend looks in graphic form:
So what does it all mean for brands and businesses trying to get their videos noticed? For starters if you aren’t fully optimizing your videos, take a spin through YouTube’s Creator Playbook for tips.
And if you want professional help, you can hire a company like Unruly, which today announced that it is adding the ability to place skippable pre-roll ads within its Unruly Activate platform.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.