• http://www.brickmarketing.com/ Nick Stamoulis

    “he chose to pay the expense for the creation of content instead of solely on the promotion of it”

    Interesting approach, but it really seems to be working for him! Great content needs a little push to get found, but mediocre content needs constant pushing to get attention. Why not invest in great content from the get-go and leave the promotional aspect to happen naturally after your initial push?

  • Michael Shaw

    Content marketing is such an exciting
    field. Jordan, your article explains why it is worth the investment even if
    it takes a lot of time and patience. It is a different approach but the result seem great.

    It is amazing how when content marking is done right its ROI can out number
    sponsored advertorials. This is a great example that I will be using to
    show my clients.

  • http://www.googlefreesale.com Joseph van Eeden