As Facebook’s stock continues to trend upward, so does their advertising push. A new test feature was spotted in the wild by Matteo Gamba on InsideFacebook that shows a new ad prompt that some Page Admins are seeing. A new ad prompt is showing up on the ‘about’ tabs of Facebook pages featuring a “Promote” button with a prompt that tells admins to “Get people you care about to visit your website.
When clicked, it takes the URL from the about page and lets the Admin quickly create an ad around it. From headline to image, location to demographics, a full ad can be created from this single screen:
This may well lead to more ads from small to medium businesses that didn’t realize Facebook can drive external traffic. Overall the implementation is slick, simple and may well benefit those admins.