Aiming to aid brands with their in-the-moment marketing, Spredfast today announced the release of Spark, a new social media dashboard that enables users “to tune into timely moments and conversations the minute they start.”
We’ve well documented the trend of newsjacking — most recently and notably Arby’s and Pharrell Williams’ hat — by socially savvy brands and businesses, but it can be a tricky proposition. Monitoring the Twitter stream during a major event can be overwhelming. Noted Spredfast chief product officer Manish Mehta in a blog post: “While the rewards are clear, most of the world is sprinting west with nothing more than a horse-drawn carriage and a dream.”
Spark is designed to help manage the effort better. Among its features:
- An easy-to-use dashboard allows customers to customize, view and analyze a snapshot of the entire social story about a topic.
- Users can personalize topics and set up notifications that may impact the company at any moment in time. Spark also identifies brand ambassadors, events, followers, and competitors.
- Whether marketers take action on a one-to-one (a Tweet or retweet) or one-to-many (launch a new social experience across multiple channels) level, users never have to leave the Spredfast platform.
“We’re hearing from customers all the time, there’s a gap in the market for a product that allows them to identify the right opportunities to engage and take action immediately,” Spredfast CEO Rod Favaron said in a release. “With Spark, we’re filling that gap plus some, by giving marketers a solution that includes discovering more moments to market, personalized trending alerts, content-creation inspiration and creative engagement. We are truly empowering our customers to market at the speed of life.”