Spring Cleaning: Why You Lost Instagram Followers

You might have noticed a few fewer followers on your Instagram account. It’s not a glitch. Instagram has just stopped including inactive accounts in the follower/following totals, as stated in an update on Instagram apps (see screen grab below).

The details, from an Instagram spokesperson: “After receiving feedback from members in the Instagram community, we recently fixed an issue that incorrectly included inactive accounts in follower/following lists. We believe this will provide a more authentic experience and genuinely reflect people who are actually engaging with each other’s content.”

Another reminder about the follower/following scoreboard from Instagram: “Keep in mind that if your follower/following count is over 200, we’ll only show the most recent 200 followers or people followed in the list. If you have over 5,000 followers or are following more than 1,000 people and would like to view a complete list, we suggest visiting a third-party site that uses our API, like web.stagram.com or gramfeed.com.”


Related Topics: Channel: Social Media Marketing | Facebook: Instagram


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://metzmiranda.wordpress.com/ Metz

    Well, inactive account should be erased. We didn’t know if
    its fraud or not. Maybe it is useless to make that account say inactively. So for
    me, I do not fret abut the change, it’s for us, safety measures and better use.
    I only got 91 followers as of now and that’s fine for me.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.

  • http://www.apnaahangout.com/ Arun Kallarackal

    Welcome move, to be honest. Actually, I feel like they should have embraced this clean up process lot earlier! Having inactive accounts and fake ones is like having a negative touch to the usefulness and authenticity of the platform. You said it right!

    Guess that with this move, engagement factor on Instagram will kick up for sure!

    I found the link to this post on Kingged.


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