Sprint Beats Verizon As US Carrier With Most Samsung Galaxy S3 Web Traffic

Galaxy S3Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That’s in part because of Samsung’s aggressive, multi-million dollar global advertising campaign for the device.

It’s a very nice phone, but not the best current Android handset. That distinction, in my view, belongs to the LG-made Nexus 4.

In addition, in Q4 the S3 lost its position as the world’s top-selling smartphone to the iPhone. Below is a Strategy Analytics “shipments” chart showing unit shipments and corresponding handset market share. (Shipments is typically a dubious metric, but in the case of the iPhone and S3, shipments and sales are fairly closely aligned.)

Global Smartphone Shipments & Marketshare by Model in Q4 2012Q4 handset shipments Strategy Analytics

Source: Strategy Analytics (1/13)

Ad network Chitika looked at the traffic generated by the Galaxy S3 and found that Sprint was the North American carrier from which the most Web traffic was emanating. Following Sprint are Verizon and T-Mobile, in that order. AT&T is fourth in Web traffic from the S3 among the four major US carriers.

It’s important to note that this traffic comparison doesn’t reflect absolute number of handsets at each carrier, but rather, the Internet traffic coming from those handsets. Sprint’s unlimited data plan is probably responsible for its “win” here.

I suspect there are more Galaxy S3 handsets, in real terms, at Verizon, but that Sprint users are online more because they’re not worried about exceeding their data plans.

Chitika Galaxy traffic distribution

The data above were collected by Chitika from “a sample of tens of millions of US and Canadian smartphone mobile ad impressions originating from the Chitika Ad Network, ranging from February 1st through February 7th, 2013.”

It’s widely anticipated that Samsung will introduce its S4 version of the Galaxy handset at next week’s Mobile World Congress event in Barcelona, Spain.

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!