• http://www.brickmarketing.com/ Nick Stamoulis

    You make a great point about content ideas coming from the sales floor. Your best ideas are going to come from your customers; they have questions and you need to answer them! I think everyone needs to be involved in coming up with topics, then you pass the ideas along to the best writer’s in your organization. This might be your marketing department, but a great writer with a strong point of view can exist anywhere. Maybe a customer service rep can tell a whole new story your marketing team never thought of simply because of how they approach their job.