• Pat Grady

    Loved every word, and laughed out loud at “Take that as acceptance of your decision”!

  • Pat Grady

    “How many marketing programs are abandoned when they might have produced great results?”
    And how many are pursued with vigor, after taking a horribly wrong turn.
    And how many suppliers have been dropped, for all the wrong reasons.
    And how many attribution bandits skew the data, confusing the analyst’s perception not of the stats, but of the measurement of actions under study themselves.

  • Pat Grady

    Two topics I want you to consider writing up:
    1) Outliers — Grubbs, Dixon’s Q, etc.
    2) Simpson’s Paradox

    For #2, in marketing it is common for datasets to be of dissimilar size, and for groupings of data to be aggregated (pillows and couches made by the same brand) so this subject is literally begging to be Massey’d! The wiki article on Simpson’s is my all time fav wiki page (yes, I’ve transcended simple geekdom.)

  • http://angelagreen.empowernetwork.com angela

    Wow…I think the key to being a marketer is being not only consistent, but you also have to switch things up a little bit. Just to keep things fresh !

  • Tony P.

    Your outlook on working from home is refreshing,because most of the time when you tell people you work from home they oh that person doesn’t have a job until they see the benefits,that’s when they want your help to show them what you do,again very refreshing have a wonderful day.

  • http://conversionscientist.com Brian Massey

    I wish I could unread the explanation of the Simpson’s Paradox. It hurts my brain. But the Wikipedia entry has a number of very interesting examples.

    When your conversion rate sizes are different, it introduces the possibility of Simpson’s Paradox. Definitely a subject of a future column.

    Thanks for the suggestions.

  • http://financiallyfree.dealtap.com/ angela

    Yes it’s very refreshing !