(Steve) Jobs Filmmakers Debut New Trailer On Instagram
The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram’s new video service.
About four months ago, a six-second trailer for The Wolverine debuted on Vine. You can bet that Hollywood will continue using these new platforms to promote their feature films, and TV networks will, too (if they’re not already).
Jobs features Ashton Kutcher in the title role and is in theaters on August 16th.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Sign up to receive weekly insights on video advertising and trends.