Still The One: Facebook Gains Ground As The Leader In Social Logins

When it comes to social logins,  Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins — regardless of the industry.


Overall Facebook gained 2% on Google+, upping their overall social login share to 53% of all social logins. While Facebook gained 2 points on Facebook, that gain came at the hands of Yahoo who dropped from 15% in Q4 2013 to 13% this quarter. Twitter is silently getting slaughtered in the log-in field with only 4% of all social logins.



When it comes to mobile, Facebook’s domination continues. Out of all social mobile logins, Facebook owns 62% of the market share, 36 points above their closest competitor Google+ while Twitter is again a distant 3rd with only 6% share.

The study also analyzes the overall social login breakdown by location and industry (all of which also have Facebook in the lead). For the specific industry/location breakdowns, see the official blog post from Gigya.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • Metz

    Great news and share. It is always fascinating to read news
    and updates about Facebook. No wonder why it stands out with the other social
    media platforms like Twitter, Google Plus, Yahoo, and LinkedIn. Facebook is not
    part of humans daily routine so no question.

    I found this post shared on, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.

  • Link Worx Seo

    It would be a safe bet that the significance of monitoring the sign in is to be able to measure who is coming from where.

  • Link Worx Seo

    It would be a safe bet that the significance of monitoring the sign in is to be able to measure who is coming from where.

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