Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

Dissolve logo After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides.

From the company’s website:

The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so.

Created entirely with Dissolve’s own stock footage, the “generic brand” video mocks every marketing video that has ever used things like a science lab to convey a company does research, or people planting trees to show how much a company cares about the environment.

“See how this guy in a lab coat holds up a beaker,” says the voiceover while featuring a guy in goggles staring at the contents of a beaker, “That means we do research.”

Since being posted on the company’s YouTube channel last week, the video has received more than 800,000 views.

Inspired by a poetic-styled literature piece, Dissolve’s “This Is a Generic Brand Video” proves sometimes life does imitate art, and in doing so, makes the case for a very clever video ad:

Related Topics: Channel: Video | Video

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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