Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics

Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts.

As Matt previewed, the talk — which begins at 5pm PT — will encompass these topics and more:

  • How the team personalizes its relationship with a worldwide fan base
  • Developing content for different social networks
  • Converting online fans into ticket- or merchandise-buying customers
  • Measuring social marketing efforts across channels
  • What non-sports brands — big and small — can learn from how the Celtics approach social media

You can learn more about Peter in our recent feature, Get To Know: The Senior Director Of Digital Media For The Boston Celtics.

Below, our live blog of the talk:

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Related Topics: Channel: Social Media Marketing | Features & Analysis | Live Blogging

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Yair Spolter

    Thanks for the interview notes, Danny.
    I loved hearing what Peter said about Facebook, because our company has had the exact same experience. I’m glad to know we’re in good company.

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