• http://battleoflongtan.reddunefilms.com/about/ Martin Walsh

    I love these reports and use them all the time but can someone please tell Experian, Adobe and others that they lose credibility, especially around email marketing, marketing automation and digital marketing when they don’t seem to understand, let alone execute, basic best practices on landing pages & forms? Have you seen how many data fields Experian force on prospects on the landing page to get a copy of the report? On a first visit you should ask a minimum and then incrementally ask more on subsequent visits (progressive profiling). Here’s some basic form field capture stats http://twitpic.com/duna4d