• http://www.icstars.org/blog/elannert?utm_source=disqus&utm_medium=b&utm_campaign=b Eric Lannert

    Amy, great post! Thank you for this much needed analysis to help CEOs see the value of engaging on social channels. For B2B companies with long sales cycles, our clients definitely see tangible value when the CEO is blogging. CEO blogs inspire, and when shared with prospects at all stages of the sales cycle, you can “see” where it has impact, literally. Using geographic analytics, you can learn when an emailed link is viewed by multiple people within the same prospective customer. I’m surprised time wasn’t listed as a primary driver of reluctance in the survey. We find that making it easy for the CEO to blog/tweet/comment is the number one driver of continued participation.