Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption
According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an “incidental experience.”
According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons other than news stories.
Because more US adults use Facebook than any other social media site, it is the leading social media platform for news consumption. It’s worth noting, while Reddit’s user numbers are much lower than Facebook or Twitter, 62 percent of Reddit users are consuming news while on the site.
Percent of US Adults Using & Consuming News on Social Media Sites:
Of the people reading news on Facebook, the report said half are seeing at least six different news topics, with the largest majority (73%) seeing entertainment-related news stories.
Facebook News Topics & the Percent of Users Who See Related Stories:
Looking at news consumption on other social media sites, Pew’s research found people on Twitter tend to, “Come together around news events they feel passionately about.” According to the report, opinions expressed on Twitter often differ from the broader public opinion, and sentiments connected to trending news stories on Twitter can change over time.
Of all social media users, Pew claims 50 percent have shared or re-posted news stories on a social media site, and 14 percent have posted photos they took of a news event.
After analyzing the audiences consuming news on a select number of social media sites, Pew found people reading news on Twitter tend to be younger, while Linkedin news readers are generally higher earners, and more likely to be college-educated.
Audience Demographics for People Consuming News Via Social Media Sites:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.