• http://www.socialbakers.com/ Michal Smetana

    This is a really interesting correlation. Moreover, we can really see the impact when the TV producers are themselves encouraging the use of a ‘second screen’ and present – during a particular show – a hashtag relevant to this show and they are trying to drive the engagement of their fans and audience during (and after) the show. It can be really effective, because it is more interactive than anything else, because you are engaging with something that is happening right now, this very second and a lot of other people with you. Thanks for sharing this with us, Greg.