Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics

Welcome to this quarter’s report on Fake Social followers. BarracudaLabs dove headfirst into the world of paying for perceived social popularity. Verdict:  The fake follower economy is still flourishing and is still the scourge of social media. The study showed that not only is the fake follower economy flourishing, but it is in fact growing.

Compared to last year BarracudaLabs found that the average cost for one thousand Twitter followers was 60% of this time last year ($11/k vs. $18/k). Over 1147 “abusers” were identified by Barracuda, with the average Twitter buyer having 52,432 followers and 55% of these abusers have a URL in their profile. Eighty-eight of the identified abusers had more than 100k followers and 15+ had successfully purchased more than one million followers.

Additionally, new fake follower services have begun to pop-up that include:

  • 100% active followers
  • 5-year retention protection
  • Pass as “real user” in fake follower check
  • Geo-targeting by country or city
  • Target by profile information


Another disturbing trend is the increase of fake users that copy info and images from real users. Spammers find a real user, then modify the user name with various iterations on the name/numbers or with underscores. While they may look real to the human eye, their footprint is anything but. Here’s a look at the average profile of a fake account vs. a real account:


The fake accounts use the web for 98% of updates, are 1/5 the age, have 1/10th the followers and don’t have nearly as many unique Tweet Timestamps. It also appears that the fake accounts tweet several times within a small period of time, then disappear, some will Tweet 60+ characters 5 times within one minute.

So how can we curb this fake follower economy? Seeing that Twitter has been fairly lax on the issue (as they’ve been targeting other malicious hacking) it’s up to us to stop putting a premium on follower counts and look at the quality of content. As simple as that sounds, unfortunately instant (paid) Twitter popularity is an easier way to go for the majority of the lazy unmotivated Twitter masses.

To see the full report head over the BarracudaLabs. Images courtesy of BarracudaLabs.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: Statistics


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • RiffHiff

    OH wow very cool indeed when you think about it.

  • Ghostextechnica

    I love that the first comment to this article is from a bot.

  • Mark Etingchap

    As a chap who writes about this subject at length, I wish to say ‘bravo!!’ This is excellent stuff, chaps. Well played!

  • Market Mischief

    Nice to see that your investigation into this is a bit more scientific than mine. I bought 100 on fiver, went up to 250 in a few days, then over the next few weeks the powers that be gradually bumped me back down. It’s good that they’re doing something about it but I guess those that cost in the thousands are a bit harder to track.

    As long as people measure success by Facebook likes and Twitter followers, there will always be a market for this nonsense.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!