Study: Folks With Latest Version of IE Are Most Likely To Click On Ads

A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads.

The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to be using alternative browsers like Firefox or Chrome. But keeping a web browser updated is a sign of a more sophisticated user. There’s the possibility, however, that many users of the latest version of IE have just bought new computers lately — new Windows machines ship with the latest version of IE.

Among users of IE 10, Chitika saw an average click-through rate of .045%, while IE 9 users showed an average click-through rate of .035%. IE 8 users were less likely to click, at approximately .028% click-through, and IE 7 users averaged around a 0.21% CTR.

Internet Explorer is the most popular browser in use in North America.

Related Topics: Channel: Strategy | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Web Browsers


About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

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  • Damon Gudaitis

    People using IE 6 are using it at work in large organisations where centralized IT departments control what browser employees use.

  • Matt

    considering Internet Explorer 10 is only available in the Windows 8 beta you’d think that since the beta testers are very technology savvy users they wouldn’t click on very many ads.  

  • Storage Auction Experts

    Very interesting. I do wonder why they are more likely to click.

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