A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads.
The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to be using alternative browsers like Firefox or Chrome. But keeping a web browser updated is a sign of a more sophisticated user. There’s the possibility, however, that many users of the latest version of IE have just bought new computers lately — new Windows machines ship with the latest version of IE.
Among users of IE 10, Chitika saw an average click-through rate of .045%, while IE 9 users showed an average click-through rate of .035%. IE 8 users were less likely to click, at approximately .028% click-through, and IE 7 users averaged around a 0.21% CTR.
Internet Explorer is the most popular browser in use in North America.