Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.


One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the network than last year) as well as the overall engagement. The entanglement metrics (likes and comments) have jumped 350% since last year. Currently 99% of the engagement is currently coming from image likes.

Engagement-InstagramThe focus on brands engaging their audience has grown as well over the past year. Top brands are posting more content each month with 47% posting 11-50+ times a month:


An interesting fact is that many users are liking brand images for the content – not the filter/creative treatment. Only  30% of brand posts were filtered, a number that was down 12% from last year.


Additionally hashtags are widely used by brands. 83% of brand posts post include hashtags, and 97% of active brands now are using hashtags.

Want the free full report? Head over to Simply Measured to download.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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