Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share

android-apple-iosAccording to ad network Chitika’s latest traffic study, Samsung’s Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from “tens of millions of U.S. and Canadian smartphone mobile ad impressions” this month.

Chitika said that in October 2012, Apple’s latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung’s Galaxy. Now, it’s down to one point, according to the ad network.

The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices.

Chitika traffic share Apple vs. Samsung

However, when all Samsung smartphones and iPhone models are compared, the story is slightly different. All iPhone models together generate 41.5 percent of Web traffic, while Samsung handsets are responsible for about half of that: 20.6 percent.

Together, iPhone and Samsung Android users generate just over 62 percent of North American smartphone Web traffic.

Chitika Samsung vs. Apple

Clearly, the Galaxy S3 has been an incredibly successful device for Samsung. This is partly because of the Samsung marketing juggernaut. It’s not as good as, say, the LG-made Nexus 4, which has enjoyed sell-out success but is a much lower profile device in the mainstream.

A number of reports released in the past few weeks have shown that Samsung and Apple dominate the global smartphone market. In particular, IDC reported that Samsung and Apple accounted for nearly 90 percent of global smartphone shipments in 2012.

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Adam Keith Watts

    I am curious, since these statistics are a measure of “web traffic” if iMessage, or other communication between Apple devices, uses this line of traffic for communication. If so, this might make the Apple statistics look better then they actually are. This is just a point of curiosity though as I do not know either way. What activities qualify as “web traffic” in these statistics?

  • Natalie Martsiano

    Hello everyone
    I want to replace the My device HTC HD Advanced. I know, it was time long ago  I’m looking for advice which device to buy …
    known who noticed, but Samsung’s official importer of Israel was
    totally blown campaign full models. So true galaxy s4 still not launched
    in the country, but there are crazy discounts on full as the

    גלקסי S3

    > really low

    Thanks in advance

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