Get the most important digital marketing news each day.
Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS
Next week is Apple’s much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week.
Among the potential announcements are “iRadio,” iOS 7 and a new version of OS X. However, we’ll probably see some new Mac laptops and maybe a new iPad.
In anticipation of iOS 7, ad network Chitika examined which version of iOS it was seeing on devices across its network. These data are from late May and cover billions of US and Canadian ad impressions.
The graphic immediately below shows the version of iOS running and the percentage of phones on which it’s installed. In other words, fewer than 8 percent of iPhone owners are not on the latest version of iOS.
Version Pf iOS Running On The iPhone
When it comes to the iPad, 83 percent of users are running iOS 6. Taken together, nearly 90 percent of iPhone and iPad users are on the latest version of the operating system. By comparison, Android handsets run a wide range of versions of the OS — although “fragmentation” in the Android ecosystem is significantly improving.
Version Of iOS Running On The iPad
Now, nearly 59 percent of Android owners are on Android 4.0 or higher. However, that also means that 40 percent of users are still running an older and outdated version of Android.
Separately, apps in both the iTunes App Store and in Google Play are roughly comparable. However, according to Flurry analytics, iOS users “collectively spend more time in apps” and “more time per device” than Android users.