Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS

Apple vs. AndroidNext week is Apple’s much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week.

Among the potential announcements are “iRadio,” iOS 7 and a new version of OS X. However, we’ll probably see some new Mac laptops and maybe a new iPad.

In anticipation of iOS 7, ad network Chitika examined which version of iOS it was seeing on devices across its network. These data are from late May and cover billions of US and Canadian ad impressions.

The graphic immediately below shows the version of iOS running and the percentage of phones on which it’s installed. In other words, fewer than 8 percent of iPhone owners are not on the latest version of iOS.

Version Pf iOS Running On The iPhone

Chitika iOS iPhone

Source: Chitika

When it comes to the iPad, 83 percent of users are running iOS 6. Taken together, nearly 90 percent of iPhone and iPad users are on the latest version of the operating system. By comparison, Android handsets run a wide range of versions of the OS — although “fragmentation” in the Android ecosystem is significantly improving.

Version Of iOS Running On The iPad

Chitika iOS iPad

Source: Chitika

Now, nearly 59 percent of Android owners are on Android 4.0 or higher. However, that also means that 40 percent of users are still running an older and outdated version of Android.

Android OS version June 2013

Separately, apps in both the iTunes App Store and in Google Play are roughly comparable. However, according to Flurry analytics, iOS users “collectively spend more time in apps” and “more time per device” than Android users.

Related Topics: Apple | Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Jonah Stein

    Counting everyone on Android 4.0 or higher together is really cheating. If the update issue was solved, they would all be running the same version. If the versions are sufficiently different to be named, they are not the same OS.

    Android continues to be fragmented, although it is slowly improving.

  • Michael Martin

    Same could actually be said of iOS6 although less transparent. It is fragmented in reality as iOS6 on the iPhone 4 and lower has different feature sets than the iOS6 on the iPhone 4S/5. Unified in name only.

  • Rahul Aggarwal

    Well the reason why we have approx 90% users moving to latest version of iOS is more to do with the fact that Apple updates are available instantly across all their devices be it iPhone3, iPhone 4/4S or iPhone 5.

    Unlike that Android is controlled by so many OEM’s and the release of latest version is so tightly controlled by them. So there are very little options with the end user even if he/she wants to upgrade.

    This poses a big challenge for companies such as ours, who are into Mobile Application Development and supporting all these versions is like a nightmare. But we manage it pretty well :)

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