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Study: Nexus 7 Usage Flat, Kindle Up Following Discounts
Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year.
While Nexus 7 web traffic remained remarkably consistent during the period, Kindle’s traffic increased, based largely on Amazon discounting to move devices ahead of the anticipated roll out of the next generation of Amazon tablets.
What’s the lesson? Price matters.
In order to generate this report, Chitika examined “tens of millions of Android tablet-based online ad impressions observed over the Chitika Advertising Network.”
Among Android tablets overall, Amazon leads, Samsung Galaxy is next, followed by “other” and finally Google’s Nexus 7.
Stepping back, however, the iPad generates more than 80 percent of all tablet traffic in North America according to previous Chitika reports.