• Erica Forrette

    While the info is fascinating, I think a key piece that is missing in so many of these mobile content consumption analyses, is BUYING behavior. As an online retailer with a heavily mobile visitor base, we see far lower conversion rates on mobile phones than on “PC-based” traffic (and we do offer a mobile-optimized site). In a recent customer survey we learned that the majority of our buyers do not prefer to BUY from their phones, yet 70% of our emails are opened on mobile phones. Is it the smaller screen experience? Lack of trust of a phone to make a purchase? Who knows. Another survey is in the works to find out…