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Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue
Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year.
In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, reporting an 8.3 percent increase compared to the same time-frame in 2013.
Analyzing data pulled from Google Analytics, Omniture and Coremetrics to determine Piqora’s “revenue-per-pin” metric, the study evaluated Pinterest activity of the company’s 400 clients. According to the report, brands used in the study were split between the following industries: apparel brands (45%), home decor brands (25%), retail brands (20%), and “other” (10%).
Other significant growth rates included website visits from Pins which grew 172 percent, and page-views-per-pin which climbed 304 percent.
“The economic value of a Pin continues to grow,” said Piqora CEO Sharad Verma, “As more and more consumers make Pinterest their first destination to discover new products and brands, we expect these revenue and traffic results to only accelerate through the rest of 2014.”
Piqora says its technology offers marketing and analytics insight for visual platforms like Pinterest, Instagram and Tumblr. The company was recently selected to take part in Pinterest’s marketing technology developer’s initiative, and given access to Pinterest’s Business Insights API.