• Thomas Rasinen

    Great insight and you’re right. Since geo-targeting was not in the headline, many of those referenced will neglect to read it.

  • https://twitter.com/RizzoMB RizzoMB

    So if I want was a company that sold something in stores not controlled by me. I would be trying to find ways to get my messaging into these stores.

  • http://www.dekh.com/members/profile/13 Harsh Bawa

    Localization is still dominated by traditional media: outdoor, newspapers, magazines etc.

    lack of local market intelligence and data is one of the major factor because of which brand marketers are not able to fully exploit local market.

    Apart from this, finding local staff which has the right amount of expertise and knowledge to help exploit local market is something which affects majority of business owners.