Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

social-media-networking-featuredAccording to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read.

Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook.

Survey Monkey SEO Assumptions surveyThe same was true for Twitter, with respondents more likely to read content that had been retweeted a greater number of times. Of the 629 respondents, 374 were asked how likely they were to read an article that had been retweeted only six times. The remaining participants were asked how likely they were to read an article that had been retweeted 697 times. Respondents were much more likely to read the content that had been retweeted 697 times.

Survey Monkey SEO AssumptionsThe impact of Google+ was no different. Of the 629 respondents, 374 were asked how likely they were to view an image that had been shared on Google+ 312 times. The remaining 255 respondents were asked how likely they were to view an image that had been shared only two times. As with the other social media sites, respondents were more likely to view an image that had been shared 312 times versus an image that had only been shared twice.

Survey Monkey SEO assumptions

Conducted by SurveyMonkey, the study surveyed 615 respondents randomly selected from across the county. Respondents included a nearly even split of males and females age 18 to 60 with annual household incomes ranging from $25,000 to $150,000+ and varying education levels.

The purpose of the survey was to examine SEO assumptions. Other key findings from the survey have been published on our partner site Search Engine Land, including user bias toward Google over Bing, as well as insight into reasons why a user would block a website from search results if given the option.

Related Topics: Channel: Analytics | Content Marketing | Facebook: Insights | Features & Analysis | Google: Google+ | Statistics: Social Media | Top News | Twitter: Statistics


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • David Carle

    Where can we get access to this survey ?

  • Dan Kern

    Makes total sense, but it seems so basic and obvious that I wonder what the point of this study was? Is it not like saying, “You’re more likely to live longer if you eat healthy?” Don’t we all know this by now?

  • sagar

    That’s a good example of how social media can bring traffic to your site. But what do you recommend to have maximum likes or shares on facebook post so that the traffic gets diverted to your blog or site ?

  • Michael Martinez

    That’s a terrible survey. Asking people what they would do versus observing what they actually do often produce very different results.

  • Behrooz Mihankhah

    Great post…

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