• http://twitter.com/MichelleRobbins MichelleRobbins

    I still think the largest challenge facing G+ is marketing – their own marketing. Flawed though the study may be, there is simply little to no mainstream/consumer visibility of the platform (in my experience, there is none among my non-internet-employed friends/family).  I recently had lunch with a friend that owns a small but growing brand, has an online store, and is active on the mainstream consumer networks (FB,Twitter, Pinterest), personally as well as for the brand. I asked why they weren’t on Google+ and the reply was literally “What’s that?” 

    While many in the industry might view that as a flaw of the brand, I see it as a problem with Google’s marketing of their platform. 

  • http://www.workwithclintbutler.com/ Clint A. Butler

    I read an article saying the Google+ is better for meeting new people.  It also doesn’t have the same ‘viral’ power because of those settings.  If your only sharing your stuff with people in your circles and not in public hurts the syndication.

  • http://twitter.com/graywolf Michael Gray

    The fact that Google+ actively ignores fixing it’s problems for Google Apps users is a serious flaw. By making an api available to only a handful of third parties (like Zite) they add friction to the sharing process while people are consuming news/data. If Google really is trying to be a social network they are their own worst enemy. However if they are pretending to be a social network just to get better user data and move away from a link based algo to more holistic alto that takes social activity into account then … these aren’t the droids you are looking for …

  • http://jrgrana.com/ Jesus R. Grana

    Colleagues – is ok to call a dog a dog – numbers do not lie – Google +
    may a have a place but not as a competitor to Twitter, Facebook  and LinkedIN (or
    even Pinterest for that matter)

  • http://blog.k12.com Scott Holm

    I love the Google+ platform but we just don’t see the activity there and we’re not gaining followers for our page at the same rate we are on Facebook and Twitter. I hope that the audience will come, in time as the platform is solid, fun to use and we like the potential of using Hangouts to engage with and broadcast to our audiences. The one glaring issue I have with G+ is the lack of any analytics, Google Analytics should be baked into this product so we can see exactly what content is getting viewed, etc. Maybe they didn’t want to roll that out while engagement is so low – perhaps it’ll be coming later as the network grows. 

  • http://gaddons.tk/ toxicious

    lol, you better off make a study on what the users of the different platforms are sharing.
    You see, we G+ people only share what is actually interesting for others to read.

    A good example on that is this article. atm, only 17 FB users has liked it, while 89 g+ users has +1 it. Facebookers read and share about celebrities who has fucked each other. Google+ ers read and share about NASA going to the moon.

  • http://www.authoritybuzz.com/ Authority Buzz

    Twitter leading the pack doesn’t surprise me because it’s so super easy to share on Twitter. I just started embracing Google+ because of Google Authorship.

  • GSystems

    Going to have to look you up on G+ if your posts are as insightful as this comment.

    I do agree that G+ may not have the marketing pizzazz as…well, which Social network has marketed their brand to such an extent? No one. Even Facebook grew based on word of mouth and later protocol incorporation with other media sites for user credential exchange. Have we forgotten that their time in existence versus their public offering are dramatically inverted correlations at the present?
    Give G+ some time.

    In my case, I fully gave up on social networks until G+ came on-board. 

    Now I fully enjoy myself… 

    I don’t need 900 Million users on deck to assure me of that. What I expect out of a service such as this has been met (minus the present inability to post multiple links in one post…). My involvement–both at home, and on the go–with Google+ has shown me that any marketer not being involved at the lower floors (seems more obscure and independent publications are more active than the bigger names to me) is missing out on a great opportunity to grow with the service…which is just beginning, as can be seen in the credential transfer [offer] on YouTube…   

  • http://searchengineland.com/ Danny Sullivan

    Oh, they have visibility. Have you not seen any of the TV ads at all for Google+? They’ve run plenty, and it’s hard to say they aren’t visible.

    The problem is that despite being visibile, it’s not resonating. Which is a marketing problem, just not the same as visibility.

  • Tommy Smith

    Google+ is good for people who already have a Gmail. And I use Gmail, so it is good. If you don’t, a lot of people just decide “I don’t want another email, so I’ll go to Facebook.” And Gmail, while it is widely used, isn’t the only email provider out there, in fact, many just use the email that comes with their ISP.
    Twitter shouldn’t count in that category. Twitter is good if you are making constant posts about something others should know for useful information, not just random things you might put on Facebook. For instance, one good use of Twitter is for a bus company. They can tweet if there is construction that will slow you down. Or sports teams, who tweet about turning on TV so you won’t miss the game. So it’s different.
    Google+ is also good because it incorporates Youtube, Maps, and many other Google Apps (hey, that rhymes!) so it’s good to sign up for if you like Google’s versatile, widely-used apps. But, if you don’t, maybe you like Bing, maybe you don’t care, maybe you have a friend that’s on Facebook, you may sign up elsewhere.

  • Maurice Walshe

    Havnt seen any ads from G+  in the UK where 2012 is actualy happeneing. though

  • http://www.312digital.com Sean McGinnis

     I have never seen Google+ TV ad either – other than clicking a link and watching on Youtube.

  • Nicholas Cooper

    Its no surprise to me with these numbers because Facebook’s and Twitter’s services have been public for a lot longer. If it were reversed and Google+ came out first the numbers would be different. I’m not saying it would be completely opposite. Each service has their own demographic, but I believe Google+’s adoption rate would have been much higher. I also believe that given the reverse situation Twitter and Facebook still would have overcome Google+ based on their unique differences, but the sharing numbers would be more level at this moment in time. 

  • Sproid

    Anther Variable in all these mess is the fake and/or the uninterested users that are crawling in facebook and specially in Twitter. For example when I enter in a sweepstakes to win some gadget, most of the time the requirements are to follow and reshare some company on twitter and facebook. The result, I’m following something I don’t care and I forget or too lazy to unfollow them. Also many Twitter users has this notion or rule called “follow back”, wish I find very unproductive. Considering that notion with the many automated users of jokes, quotes, etc, that only wants as many followers as possible so they can produce money out of ads, we have an ecosystem filled of fake profiles. Ask yourself, how many followers you can handle in real time, reading and really caring about, on Twitter 80-120 approx, on facebook 300 to 500 approx. Unless your work requires you to monitor the social networks or you spend more time in your virtual social life than in your real social life. 
    My point is that Social companies like facebook and twitter encourage this fakes profiles and shares as they depends on those high numbers to fool their investors and maintain the profits. 

  • Jennifer Jurca

    Fake accounts or accounts intended to have no purpose other than to spread stupid memes are becoming more and more prevalent on facebook.

    If I am looking for real content I go to G+. Its much easier to find relevant posts from people who you don’t already know. If I am looking to talk to real life friends online then I use facebook but less and less people my age (early-mid 20s) are using it and the content is just….dumber.

    There are quite a lot of my facebook friends who have stopped actively using facebook but who have not joined another social network.

  • Alan

    The funny thing about them not releasing their API to the public is that Larry page has a go at Facebook about locking up data, yet he won’t release an API to G+. The more he opens his mouth the more he embarrasses himself. He really should go into retirement and spend his billions! The company he started is nothing like the vision he pretended to have when he started it. It is now more evil than Microsoft and that is saying something.

  • Alan

    Only Seo and tech guru’s give a S%$& about G+. Once again Google has made a bland and impersonal social network, what is it their 6th attempt? Hardly surprising as they are now a bland and impersonal company.

  • http://blog.clickfire.com/ emory @ clickfire

    Unlike the others, staying logged in to G+ has consequences for search.

  • http://www.tn3.com.au Franki

    Sharing, Liking, Retweeting, +1ing a post is one thing, but what about “true” engagement/interaction/conversation – ie commenting? Facebook wins hand down in what is probably the most important and significant SM measurement of all, followed by G+… twitter is probably the worse of the bunch.

    Don’t forget too, when something is shared on FB & G+, further conversations (commenting) are spawned from each of the sharer’s friends/cirles within (the shared post appearing on their timeline). From anecdotal evidence, I would say FB would be many folds in front from it’s closest rival…

    Now that’s “engagement”!

  • http://twitter.com/miriamschwab Miriam Schwab

    I think the lack of an API for Google+ is what’s causing the lack of sharing. Businesses and organizations that are actively involved in social media need to be able to manage everything from a centralized source, like one of the social media dashboards available. If they have to go to a particular network separately to post and follow up on comments, it reduces the likelihood that they will. I believe that if Google+ ever releases a decent API, we’ll see an increase in activity there.

  • http://affiliatebuys.com/ Affiliate Buys

    Great article…I happen to like the Google+ Platform but they really need to open it up. All the major platforms are becoming more restrictive. The next great platform will be the one allowing the most freedom.

    Isn’t that what the Internet is suppose to be about? 

  • Jelena Milosevic

    What I am interesting in are statistics. If you menage numbers of follorwers- likes -shares, then we can have better vieuw about using of this networks. Also, there are enough fake profiles (special on FB ), how you can manage that with this statistics?