Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2

ignitionone logoProgrammatic display advertising continued to show huge growth year-over-year in Q2 , particularly among retail and travel advertisers. That’s according to the Q2 Digital Marketing Report issued this week by IgnitionOne.

The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display advertising in the quarter year-over-year. Impressions rose 80 percent. However, clicks didn’t keep up, rising just 25 percent compared to the previous year.  IgnitionOne found the average clearing prices for programmatic display ads came in at $2.06 for retail.

Travel saw even greater growth in programmatic display. Spending by the sector shot up 156 percent. Here the 79 percent increase in clicks correlated nicely with the 80 percent rise in impressions. Pricing proved to be more competitive for travel advertisers as well, with average clearing prices coming in at $2.41 for the quarter. Programmatic Display Spend Retail Travel Q2 2013

 

IgnitionOne sites increasingly advanced bidding and scoring technologies as well as dynamic creative capabilities  among the reasons for the rise in spending and clearing prices among travel and retail advertisers.

Related Topics: Channel: Display Advertising | Display Advertising: Programmatic Media Buying

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!