Subway Is The Most Talked-About Brand On Facebook, But Gogo’s Fans Are Most Passionate

subway-gogo-logosTalk about Freshbuzz: Subway, the almost ubiquitous sandwich restaurant, holds the title of Most Talked-About Brand on Facebook. But Gogo, the company that sells wifi service on a growing number of airlines, has the most passionate fans.

That’s according to new stats from Fan Page List, which recently added data from Facebook’s “People Talking About This” metric to its collection of social media brand tracking statistics.

Subway doesn’t show up in Fan Page List’s chart of the top brands on Facebook because its 9 million fans aren’t enough to crack the top 20. But when that list is sorted by the new “Talking About” option, Subway outranks every brand on Facebook, including Facebook itself.

facebook-talked-about

What is Subway doing so well on Facebook to rank at the top of the most talked-about brands? Well, a look at its Facebook page shows that Subway has a pretty strong sense of how the Edgerank algorithm works. It’s posting content that tends to attract the most interactions, especially photos.

Here’s a look at the current Top 10 most talked-about brands on Facebook:

  1. Subway
  2. Facebook
  3. Angry Birds
  4. YouTube
  5. Victoria’s Secret
  6. Wal-Mart
  7. Burger King
  8. MTV
  9. Disney
  10. Target

In an email to Marketing Land, Fan Page List founder Quy Le points out that Subway may be the most talked-about brand, but other brands have more passionate Facebook fans. Taking the “people talking about” number and dividing it by total fans produced a list that shows which brands have the highest engagement rate. Le calls it the Passion Index:

  1. Gogo (26.4% Index)
  2. WestJet (23.7%)
  3. Samsung Mobile USA (18.8%)
  4. UPS (18.3%)
  5. Jose Cuervo (16.9%)
  6. KLM (13.8%)
  7. Kodak (13.6%)
  8. ECCO Shoes (12.2%)
  9. Marmot (11.8%)
  10. Acer (11.2%)

Clearly, people love in-flight wifi (via Gogo). Two other air travel brands — WestJet and KLM — also make the top ten.

Both lists above will change as Facebook fan counts, interactions, etc., change.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Social Media Marketing | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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