Summer Brings New Traffic To Travel Industry Sites [comScore Data]

comscore-logoMany travel-related sites saw an uptick in traffic during June, according to comScore’s Top 50 U.S. Web Properties report for June 2012.

ComScore says that ground/cruise travel sites (such as Amtrak and Carnival Cruises) were the top-gaining category, with a nine percent increase to 14 million visitors overall. Hotel/resort sites were the fourth-biggest gainer with an eight percent gain and more than 37 million visitors.

Car rental, Ticket and Sports/Outdoor sites also saw gains of five percent each during June.

Overall, comScore’s list of the top U.S. web properties was little changed from May. Google, Yahoo and Microsoft continue to hold down the top three spots. A little further down the chart, Apple moved up to the No. 9 spot after only entering the top 10 back in March.

comscore-sites

Among individual gainers during June, comScore says the big winner was Zynga, with traffic more than doubling during the month to 14.9 million unique visitors.

Tumblr, which debuted in the top 50 in April, moved up to No. 45 in June.

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Popularity & Usage

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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