Insights on Tomorrow You'll Begin Implementing Today... from Visionary Digital Marketers

Attend the Marketing Land Digital Marketing Summit and get the inspiration and ideas to push your own performance and elevate your business and integrated marketing strategy to new levels of achievement.

Prepare yourself for revelations including:

Digital Marketing Summit presenters (meet them all below) are accomplished and passionate digital marketing innovators. Each excels in illuminating the big picture. All are eager to share their vision and knowledge. Painstakingly selected by the Marketing Land editorial team, they are seasoned professionals, making policy, creating strategies, and leading teams across a variety of industries and organizations. And you’ll have plenty of opportunities to personally network with them and with fellow forward-thinking attendees.

See the full agenda below for more on what you can expect to gain from the day!

Amit Singhal

A Conversation With Google Search Chief Amit Singhal

Amit Singhal - Search Chief, Google

Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new "Hummingbird" algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than Singhal. In this keynote conversation with Search Engine Land founding editor Danny Sullivan, Singhal will discuss some of Google’s recent updates and share his vision for what search might look like five years down the road.

Why "Going Viral" Means More Than Getting Pageviews

Sara Critchfield - Editorial Director, Upworthy

Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. This presentation will explain the three main components of virality, how to optimize them and the simple math for how to measure them. At the end, you will be able to recognize and measure how close your own content is to being truly viral!
Sara Critchfield
Brian Clark

From Content Marketing to Media Company

Brian Clark - Founder & CEO, Copyblogger Media

The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. Learn the ingredients of engaging content and the changes your organization must make to succeed with a media-first business strategy.

The SEO Revolution Will Not Be Televised

Rand Fishkin - Wizard of Moz

Search engine optimization has been in a state of constant flux since birth. And while many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. This presentation will explore SEO’s quiet revolution and how it impacts marketers in 2014.
Rand Fishkin
Jeffrey K. Rohrs

Email & The Audience Imperative

Jeffrey K. Rohrs - VP, Marketing Insights, ExactTarget

While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email? Join Jeff Rohrs, author of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers to find out.

Revolutionizing Decision Making: How The Analyst Will Take Over Business

Natalie Kortum - Dir. of Analytics, Consumer Insights, Humana

With advances in big data, artificial intelligenge and increased metric captures of everything we do, analytics will go through a radical transformation in the next few years. Today, analytics practioners influence business decision makers. In the future, analysts will own business decision making. Join us for a look at the analytics revoution and how you can prepare for it.
Natalie Kortum
Wister Walcott

Looking Forward: What’s Next for Paid Search in 2014?

Wister Walcott - Co-founder and EVP, Products and Platform, Marin Software

2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time. Find out what’s next for paid search and how you should plan your spend to succeed in 2014 and beyond.

The Coming Paradigm Shift In Mobile Marketing

Cindy Krum - CEO, MobileMoxie

Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Attend this session and join their ranks!
Cindy Krum
Justin Sanger

Local & The Place Of Humans

Justin Sanger - Founder & CEO, SupportLocal

Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words – collaboration and trust. Are you prepared? Join Justin Sanger, recognized as a long-time innovator and leader in local search for insights into the new geography of local.

The Coming Online Video Tsunami

Richard Kosinski - President, Unruly

In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content. Learn how savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to "capturing user eyeballs."
Richard Kosinski
Tim Mayer

The Display Ad Of The Future: It’s All About You

Tim Mayer - Chief Marketing Officer, Trueffect

What does the future of online display advertising look like? A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting will be more useful to your personal life. And measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals – at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen.

All Search Is Now Social

Tami Cannizzaro - Global Dir. of Marketing, Social Business, IBM

Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. Learn how in this session.
Tami Cannizzaro

2 Ways to Attend

Marketing Land Digital Marketing Summit will be held on Tuesday, March 11 in conjunction with SMX West. Register for Summit and you’ll also have access to the SMX Expo Hall, lunch, snacks and evening reception on Tuesday.

Pass Options Early Bird
Now – Feb 1
Conference Rate
Feb 2 – Mar 11
On Site
Digital Marketing Summit pass $795 $895 $995
SMX West All Access Pass (includes Summit) $1,595 $1,695 $1,795
Register now!

  for a Digital Marketing Summit pass.

Access to the Summit is included in an a 3-day SMX West All Access pass. Want to learn more? Here are some helpful links:

Register now!

  for a SMX West All Access pass.