Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing

goal posts flickr wisecontrarianDespite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing.

According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines.

The competition is heating up as well, many more advertisers are turning to PPC in these final days to promote their Super Bowl ads than were earlier in the week.

To see who’s joined the ranks and which advertisers currently claim the top spots in PPC, check out Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing on our sister site Search Engine Land.

(Image by Wisecontrarian and used via Creative Commons licensing.)

Related Topics: Channel: Search Marketing | Google: AdWords | Microsoft: Bing | Super Bowl | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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