• http://www.brand.com/blog James R. Halloran

    I honestly don’t see how this is a problem. If 80 percent of their target audience see their ads as “entertainment,” their money spent on the spot is definitely not in vain.

    It’s almost complete assurance that their ads will be seen. (And that’s exactly what advertisers want!)

  • gregsterling

    Even though people say they’re not influenced or don’t care about the “commercial” dimension of the commercials some of these ads will break through I’m sure.

  • http://www.brand.com/blog James R. Halloran

    I agree with you!