• davidfricks

    There is a huge disconnect between what users say they want, and what they actually want/do. People say they want privacy, because they like the idea of privacy, but in practice, users give up user data for discounts and contests every day. Grocery stores figured this out a long time ago. Few are willing to pay an extra 50 cents for a gallon of milk to avoid using a “loyalty card” which is nothing more than a tracking device. Building your website based on survey data is a fools errand because users rarely do what they say they will do.