Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads

A recent AdAge survey posed the question – “What do you use Facebook ads for?”  The answer was most certainly not to generate sales leads; an answer that came in next to last place.  The most common answer was to build awareness and brand sentiment, and answer which gathered a whopping 45.7% of the first place votes.  The second place response was to drive traffic to a website with “like generation” as the third place answer.

Facebook advertising is unique in the fact that it is so versatile.  From sending traffic to lead gen to likes and awareness.  Some of the answers did overlap a bit.  For example, building fans or likes could be seen as a similar outcome to staying in touch with customers.

The fact that leads and likes weren’t higher up was somewhat surprising.  It also should be noted that all respondents were visitors of the AdAge website and may well be skewed towards a more agency focused crowd than typical internet marketers.

For more information see the full report, images courtesy of AdAge.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • Pat Grady

    I’m so ROI-centric, all I could think of as I read this article is…
    “Nothing happens until a sale is made” ~Thomas Watson, IBM

  • asif iqbal

    Hi! I’have been following your web site for a long time now and finally got the courage to go ahead and give you shout out from Houston Texas!Just wanted keep up the good job!

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