• KaraCStrong

    These negative findings are based on exposure of tracking and targeting methodologies behind personalization. I suspect the MyBuys survey only spoke about the benefits of personalization rather than the methodology behind i http://num.to/217493938390

  • http://www.brand.com/blog James R. Halloran

    Good points here! I think personalization works best for platforms the person specifically signed up for. That’s why personalized emails with tailored discounts for a consumer work very well.

    It just doesn’t work in search engines because people then think you’re spying on them. (And in some regards, they are.) Learning where the line between inviting and being intrusive is key for customizing the right personalized approaches.

  • Pat Grady

    Personalization appears to work very well, if your “traffic” (and I use the word very loosely) partners can hose up causal attribution.